Caveman Taki's Commercial

Open up on a group of cavepeople, surrounding one who in their hand has a few pieces of wood and bashing it together. We have some sort of ‘first steps’ music as we see the gears in their head turning like they’re figuring out how to actually make fire. Zoom in on the sticks now being rubbed together as we hear the sound of friction, we see a bit of smoke but then before a fire can be lit we hear a bag opening following by the sound of fire. Look over to another caveperson with their face now scorched holding an opened bag of Takis. All the other cavepeople become interested and start reaching into the bag burning their hands a bit but eating the snacks. The final one to come over was attempting to make fire but gives up in favor of the other bit of heat.